Guides written for people who manage or administer co-op and local marketing funds — not a pitch for Co-Op Command, just the mechanics.
The four most-referenced guides on how accrual, claims, and media buying actually work underneath a co-op program.
Per-unit, percentage, and flat accrual models explained — and why the formula you choose changes how predictable your program feels to the people spending against it.
Read the guide →Not every location wants the same level of control. A framework for deciding which locations should self-serve their ad buying and which should hand it off.
Read the guide →How to structure multi-tier approval routing so it reflects real accountability without turning every claim into a week-long wait.
Read the guide →The difference between a flat zip-code list and radius, polygon, and territory-based targeting — and why it changes who actually receives a mailer.
Read the guide →Vendor selection, franchise growth, and closing the loop on reporting and attribution.
The questions that actually surface whether a platform handles fund management, spend enablement, or both — and where the gaps usually hide.
Read the guide →Building a grand-opening kit that balances required brand-standard items against the flexibility a new franchisee needs on day one.
Read the guide →Why "did we spend the fund" and "did the spend work" require different reports — and how to build both without duplicating the underlying data.
Read the guide →How to connect a printed piece or in-store coupon back to real redemption data, so physical marketing stops being the one channel nobody can measure.
Read the guide →New guides are added regularly. If there's a specific question about co-op fund management or local marketing spend you'd like covered, let us know.
Reading about it only goes so far. A walkthrough shows how fund management, spend, and reporting actually connect.