Fund management, media buying and physical ordering, and brand control reporting are almost always sold as separate products. In Co-Op Command, they're one ledger — because that's the only way the numbers stay honest.
Each of the three areas below has its own page with the full feature list, but they all draw from the same fund balance and the same claim record.
Automated accrual and budgeting, guided claims, multi-tier approval routing, real-time balances, proof-of-performance, and reporting on fund utilization and ROI.
Explore Fund Management → 02 / Put Dollars to WorkSelf-service digital ad buying, agency-assisted media planning, direct mail built on real geography, promotional goods, print-on-demand, and checkout.
Explore Media & Ordering → 03 / Keep Brand ControlCreative guardrails, roll-up and drill-down reporting, print and coupon attribution, and the franchise-specific tooling that keeps a growing network consistent.
Explore Brand Control →Most organizations end up running a fund-administration tool, a media-buying or agency relationship, and a separate reporting process, then reconciling all three by hand at month's end. The pattern repeats everywhere co-op or local marketing dollars flow out to a network of locations: a fund gets allocated in one system, spent through a different vendor or agency, and reported on in a spreadsheet nobody fully trusts. Every handoff is a place where a number can drift from what actually happened.
The same available-balance figure a location sees before buying a Google campaign is the one corporate sees when reviewing utilization — never two numbers to reconcile.
A claim doesn't get approved in one place and spent in another. The sign-off and the transaction happen in the same flow, so nothing gets spent without a paper trail.
Utilization and ROI numbers come from completed transactions and attached proof-of-performance, not from budget requests that may or may not have gone through.
Allocation → Accrual → Claims → Approval
Ad Buying → Direct Mail → Promo Goods → Checkout
Compliance → Proof → Attribution → ROI
A walkthrough usually means finance, marketing, and a regional lead in the same room, because for the first time all three see the same number at the same time.
The clearest way to see how the three pieces connect is a walkthrough using a program that looks like yours.